Players get unlimited, subscription-free gaming—brands get smarter, more engaging ways to connect with them across Smart TVs​     ​ 

Stamford, CT — [January 6, 2026] – PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, as its ad​ ​tech ​monetization ​launch partner. ​Leveraging Magnite’s SpringServe ad server and programmatic capabilities, ​​t​he collaboration will unlock both direct and programmatic advertising across PHȲND’s extensive library of top-tier games, opening a new channel for brands to connect with engaged players in the living room. 

This partnership introduces programmatic advertising at scale to a console-quality gaming environment on Smart TVs. Through Magnite’s technology, advertisers will be able to reach audiences seamlessly across different Smart TV manufacturers and a wide variety of game genres—from action and sports to casual and family games—all delivered seamlessly through PHȲND’s ad-supported model. 

“PHȲND was built to expand the definition of gaming by removing friction for players and unlocking new possibilities for developers and brands,” said André Swanston, Co-Founder & CEO of PHȲND. “With Magnite as our ad​ ​tech launch partner, we’re bringing both direct and programmatic advertising into cloud gaming for the first time at scale. This creates meaningful value for players through free games, while enabling advertisers to precisely target audiences in an environment that’s brand-safe and truly engaging.” 

By ​making​ PHȲND’s growing catalog of games available with Magnite’s programmatic infrastructure, advertisers will gain access to diverse, brand-safe inventory across leading Smart TVs. Campaigns can be tailored by demographics, interests, and play behavior—optimizing spend while enhancing the player experience with non-intrusive formats, while also supporting developers with sustainable revenue streams. 

​​​“PHȲND brings together the excitement of gaming and the accessibility of smart TVs to deliver an innovative experience for both consumers and advertisers, and we’re proud to support this effort,” said Sean Buckley, President, Revenue at Magnite. “Our deep omnichannel experience across both streaming TV and gaming makes us uniquely positioned to help PHȲND efficiently monetize their premium content.”​​​​     ​​