Three reasons why more players—and publishers—are embracing the cloud in 2025

Cloud gaming has long been hyped as the future of the industry. Now, the data is backing it up. A recent report from Coolest Gadgets projects the global cloud gaming market will reach $22 billion by 2030, driven by rapid tech improvements, broader access, and changing consumer habits. In 2025, we’re seeing a real shift in how (and where) people play.

Here are three key reasons why cloud gaming is finally gaining momentum:

1. Cloud Infrastructure Got a Power-Up

Behind the scenes, cloud systems are getting faster, more flexible, and more scalable. Bigger data centers and improved cloud computing power mean better performance for streaming games—less lag, higher frame rates, and smoother gameplay across genres. This isn’t just backend progress; it’s creating a better experience for players across the board.

2. Fast Internet Is More Common Than Ever 

One of the biggest barriers to adoption—reliable, high-speed internet—is finally breaking down. Thanks to 5G expansion and broader access to fiber networks, more players are able to enjoy cloud gaming without the usual buffering and latency issues. That means more people in more places can stream high-quality games on any screen.

3. It’s Cost-Effective for Players

Cloud gaming cuts one of the biggest costs in gaming: hardware. No need to drop hundreds (or thousands) on new consoles or high-end GPUs. With cloud gaming, a basic laptop, phone, or smart TV can deliver console-quality experiences. That’s opening the door for younger players, casual gamers, and global audiences to join in—without breaking the bank.

At PHYND, we see this shift not just as a win for consumers, but a turning point for developers and publishers, too. As cloud gaming becomes more mainstream, new opportunities are opening up around discovery, monetization, and platform reach.

The future of gaming isn’t tied to a box. It’s in the cloud—and it’s already here.